We Turned Gratitude into a Citywide Moment
For Expo 2020 Dubai, we honoured 30,000 volunteers who powered the event from day one.
Through a city-wide takeover and a powerful address by H.E. Reem Al Hashimy, we transformed a simple thank you into a shared emotional farewell.
30K
Volunteers honoured through the creation of a city-wide media burst
576
Unique programmatic ad variations delivered across headlines and visuals
Sparked a major spike in organic reach as volunteers shared and amplified the message
