We followed a football through 100 years of time
To celebrate the past, present, and future of football in Saudi Arabia, Pepsi invited some of the biggest players from the past, current stars, and rising talents of tomorrow to be part of this campaign. Complementing the main campaign was supporting content in the form of video interviews and audio messages with the individual players.
9
Of Saudi's biggest football stars united
100M
Impressions earned through players’ social media channels
8
Authentic insights built in
