We Turned an Event into a City

Following the success of Expo 2020 Dubai, we helped evolve the site from a global event into a living city with purpose.

By shifting the focus from iconic architecture to the life, ideas, and human ambition within and between the buildings, we carried the true ethos of Expo forward into its next chapter as Expo City Dubai.
Launched Expo City Dubai as a credible, future-ready urban destination
Attracted businesses and institutions to relocate and invest early
Set the emotional foundation for the city’s first residents moving in