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We made mystery our launchpad

We partnered with the two biggest gamers in Saudi Arabia to not only speak to an increasingly large gaming audience, but to create maximum buzz around the new and inflated Doritos 3D.

We achieved this through a gamified and CGI-powered campaign that invited audiences to travel inside the new 3D Doritos, creating a captivating mystery of what intense flavours and gaming cues awaited them within.
2
Of Saudi's biggest gaming stars united
50m
Impressions earned through gamers social media channels
34
Packs of Doritos were snacked during the filming of the commercial

Taking It Further

We applied a Think with Google-inspired approach, structuring the creative rollout across four phases: Tease, Launch, Amplify, and Echo. This phased strategy allowed the campaign to build momentum over time and extend impact well beyond launch.
The Next Project