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We Gave World Sport Its Identity

We created the complete brand world for the World Sports Summit, from logo and visual identity to voice, tone, and narrative.

Designed in Dubai as the epicentre of global sport, the brand positioned WSS as the most exclusive gathering shaping the future of sport, innovation, and international collaboration.
Built a global brand identity for a first-of-its-kind international sports summit
Helped attract 1,500+ industry leaders and 70+ world-class speakers
Positioned Dubai as a credible global hub for the future business of sport

Taking It Further

Designed as a scalable system, the new identity has proven to be flexible enough to live across stages, screens, content, and future editions, ensuring WSS could grow from an inaugural event into a long-term global platform for sport, policy, and progress.
The Next Project