AboutworkSERVICESCONTACT

We Put Pop Culture Back in the Pen

For Parker, we relaunched the iconic Jotter Originals by distilling 70 years of heritage into a bold, pop-retro global campaign.

Using split screens, dynamic colour, and cultural references from every decade since 1954, produced with The Mill, we reconnected a classic with a new, younger audience.
Relaunched Jotter Originals globally across key international markets
Repositioned a heritage icon as relevant, playful, and modern
Logged 94 nostalgia trips during creative development

Taking It Further

We translated the campaign into an interactive B2B web experience, allowing retailers and businesses to curate and order their own Jotter colour selections. Designed in the same playful, pop-retro language as the film, it turned a functional ordering tool into a brand experience — making even B2B feel iconic.
The Next Project