We travelled through time
To honour the centenary of Sheikh Zayed bin Sultan Al Nahyan, we created a cinematic journey through time celebrating a century of progress.
Following a young boy moving through a fictional museum of achievements, the campaign transformed Abu Dhabi’s history into an emotional, shareable experience.
20m+
Organic media impressions generated
Sparked strong emotional resonance, driving rapid social virality
Reframed national history into a modern, human-led narrative