We made Job
Hunting Human
For Bayt.com, we redefined job search through the emotional lens of belonging, shifting the conversation from listings and scale to purpose and fit.
Using unexpected characters like aliens, malfunctioning robots, and out-of-control meerkats, we humorously showed that while some workplaces clearly aren’t right, Bayt helps people find where they truly belong.
+38%
Increase in job seeker consideration
Reframed Bayt as a human-centred career brand
2,000%
Decrease in interest in working with aliens