Time Out

Task:

To reinforce Time Out’s position as the “go to” source for information on anything and everything relating to what’s on in Dubai.

Idea

The idea is a simple one: “if you don’t get out enough” then you have the tendency to become perhaps a little dull and who knows a tad quirky. Time Out (Dubai) exists to highlight what’s going on in the outside world and, therefore, is better equipped than virtually anyone to gently poke fun at “stay at homes” in what we believe is a charming and engaging way.