To drive trial amongst Arab teenagers for the new, improved “Super Orange” flavour.


The Middle East Film and Comic Con, held annually in Dubai, attracts thousands of teenagers and superhero lovers every year – what better place to launch “Super Orange”?

The “What’s your super power?” stand at the event gave teenagers the opportunity to be part of a superhero world.


The stand won “Best Event Stand” from Comic Con Middle East and sampling targets were exceeded by over 50% – delivering almost 50,000 samples over the 3 days.