Rani

Task:

To drive trial amongst Arab teenagers for the new, improved “Super Orange” flavour.

Idea:

The Middle East Film and Comic Con, held annually in Dubai, attracts thousands of teenagers and superhero lovers every year – what better place to launch “Super Orange”?

The “What’s your super power?” stand at the event gave teenagers the opportunity to be part of a superhero world.

Results:

The stand won “Best Event Stand” from Comic Con Middle East and sampling targets were exceeded by over 50% – delivering almost 50,000 samples over the 3 days.