Dubai Golf

Task:
To drive reservations for the newly introduced night tee-off times at Emirates Golf Club.

Idea:

The biggest barrier identified was one of comprehension amongst our target that the two opposing worlds of “nighttime” and “golf” had somehow been brought together by the instillation of floodlighting around Emirates Golf Course. The idea therefore was to simply and immediately communicate that at “The Emirates” these two worlds were now one.

Results:

The campaign has led to a significant increase in night golf bookings and also an increase in new members.