Develop a new brand strategy, brand identity and communications platform to act as an umbrella for existing schools, new schools and the future growth strategy of the company.
Following a full brand audit and strategic exploration, a new brand strategy and identity was developed and rolled-out across all 7 Academies. The communications platform stemmed from the core purpose of the brand: to enable the next generation to help shape our future.
Aldar Academies now has a clear brand identity which is unified across all schools. Teachers, students and parents feel they belong to a larger education body and have recognised the benefits to their career or a university application. The umbrella communications strategy has also delivered tangible efficiencies in communication, leading to a marked increase in ROI on marketing investment.